Materials protect and promote great brands
Choice of material is the first of Brandpack’s packaging design dimensions and we start by considering the technical characteristics of different materials.
Above all, the packaging must protect the product, so what is the nature of the product, what is needed to ensure the end user receives it is perfect condition and what material is best suited to that role? The technical characteristics will also influence what finishes can be applied.
Next we consider the cost of the material and select options that will result in a cost-effective packaging solution.
Finally, we consider the aesthetic qualities and the contribution they will make to consumer perception: some materials suggest cleanliness, some durability, others have thermal characteristics. Even before graphics are applied, the choice of packaging material makes a statement about your brand.
