Packaging graphic design and pre-press: a specialist field
As with the other dimensions of packaging, the third―graphic design and pre-press is much more challenging than is often understood. There are many requirements to be met: regulatory compliance, the needs of the retailer, managing consumer information, differentiating line extensions, the ability of the packaging to stand out in a crowded retail environment, let alone the technical production requirements.
That is why it pays to involve Brandpack in the graphic design of your packaging. We understand that you may well have a creative or advertising agency that you will want involved, but bringing Brandpack into the partnership ensures nothing is overlooked and the best possible outcome is achieved.
